If you follow me on Instagram, you’ll have seen me rocking several shades of delicious Lime Crime lip colours. I wanted to talk to you a little about them and my experiences with them.
Lime Crime launched in 2008, and is a cruelty free cosmetics company. Many, if not most, of their products are also vegan. They are headed up by kooky brand owner Doe Deere, who is a self-proclaimed ‘Unicorn Queen’, day-dreamer and colour fanatic. The brand hosts a range of vibrant nail, eye and lip colours so your makeup can be as expressive as you are. Based in Los Angeles, their products are available in the UK via select online boutiques, and shipping from the US is also available.
Velvetines are one of the Lime Crime’s most iconic and famous products. They are a lip colour product with famed staying power, high pigment and high ethics. The formula applies wet and sets matte, leaving your with velvety, rose petal lips. The Velvetine product launched with two colour options only: Red Velvet (a deep, rose petal red) and Suedeberry (a brighter, paler, almost corally red-pink). Since then the line has swelled with the addition of Pink Velvet (a deep pink), The Clueless Witch Collection (Black Velvet (black), Salem (brown) and Wicked (oxblood)) and most recently Utopia (a bold orchid). A new shade, Pansy (violet) has been announced in the past couple of weeks, with another greige shade, Cashmere revealed last week. No release date has, as of yet, been confirmed.
Though I came across the brand some time ago, and lusted after their products, I finally picked up some Velvetines for my brother’s wedding. I needed a red lip colour that would last all day, despite champagne toasts and wedding breakfasts. I decided to try the classic red shades Red Velvet and Suedeberry. I have since added Utopia to my collection because I am LIVING for purple this autumn.
Described as a 1950’s Hollywood light red, I thought this was going to be the colour I wore for my brother’s big day. I was wrong. The Lime Crime website has since changed their description of Suedeberry to Coral Red, which is much more accurate. This bright, light colour is almost more on the pink and coral spectrum than red. That being said, it’s really very pretty.
However, in terms of staying power I don’t think it lasts as long as I expected from a Velvetine. It lasts about as long as a lip stain- so, if you eat or drink, you will lose part or all of the colour. The weird thing about Velvetines is that when they dry, they are touch proof, but as soon as they get wet they sometimes flake away. Suedeberry seems to do that quite a lot. The colour pay off also is not as strong as I expected. It’s about 90% opaque, so if my lips are naturally looking particularly pink, their colour will show through, particularly if I paint my lips a little bigger. I wonder if I got part of a dud batch.
This is still a great product that I love and use regularly. It just wasn’t quite the colour I was expecting, nor was in this life changing product, either.
Red Velvet was a colour I had always wanted to try. I worried if it would suit me or not, and I was fairly sure it wasn’t the colour I needed for my wedding outfit. However, it turned out to be perfect. Yes, it was deeper in colour that my dress and hat, but I loved it.
The formula is completely opaque. Like Suedeberry, it sets touch proof, and like Suedeberry it can lifted by liquid, but it seems to have a much better formula than Suedeberry. I touched up my lips twice at the wedding- once after the breakfast, when a tiny bit of the colour in the inside of my lips had flaked away, and once later in the night, when I’d had several glasses more wine, and the same thing had happened. The lip colour lasted 16+ hours with two minor touch ups, whilst I ate, drank and made merry. This stuff is the real deal, and does exactly what the product promises. I was very impressed.
The shade of Red Velvet is incredibly bold, and I get a lot of compliments on it. However, it’s also so bold that I sometimes feel self conscious wearing it. Also, if it smudges for any reason, and you haven’t got make up remover with you, you are in trouble.
Utopia is a stunning bright orchid- the colour of the year this year, and one of my favourite lip shades. Some sites are describing this shade as magenta, and whilst is can come out quite pinky compared with some orchid products, it’s definitely purple, not pink.
I’m kind of in love with this colour. It’s got a great colour pay off, and great longevity. The formula is very similar to Red Velvet, rather than the slightly weaker formula of Suedeberry. I wore it recently to a friend’s hen do, and also to work, and in both cases it lasted really well all day, with maybe one or two small touch ups. Because I have a cooler skin tone, if this shade flakes a little on me after drinking, it’s not as obvious as with Red Velvet or Suedeberry.
All in all, I’m a total convert to Velvetines. They are the lip product I need, and have pretty much spoiled me for all others. Nothing compares to their matte perfection, wild colour payoff, daring shades and amazing longevity. I’m already planning to pick up Black Velvet soon, and I’ll be all over Pansy when it comes out.
The pictures in this post are from my Instagram. If you want to keep up to the minute with all things SWB, why not follow me there?
Later days, sweethearts!